Hello, we’re Ed Ryder 🇬🇧(Art) and Joe Craig 🇳🇿(Copy), an Amsterdam-based freelance Creative Director team.

Since going freelance 3 years ago, we’ve worked with top agencies in London, New York, Amsterdam and Shanghai. Prior to that, we led the global Lay’s, Under Armour, Amstel, HBO Max and Heineken accounts at 180.

Our work has been awarded at all the major award shows, picked up by BBC News, The Guardian, ESPN and Vogue, and featured in the bestselling advertising bible “Hey Whipple, Squeeze This”.

Between us we have over 25 years’ experience, multiple awards, and very little hair.

mail@edandjoe.com
👨‍🦲  Ed +31 (0) 648 015 497
👨‍🦲  Joe +31 (0) 646 726 070


Awards we’ve collected —
Cannes Lions Bronze + Shortlist x5, D&AD Wood Pencil, Emmy Award Best Commercial,
One Show Merit x2 + Shortlist x3, Effie Grand Prix + Gold, Creative Circle Bronze x3, Eurobest Silver + Bronze + Finalist x4, Epica Silver, British Arrows Finalist x2, Campaign Tech Awards Highly Commended x2, FWA Site of The Day x2, ADCN Silver + Bronze + Finalist x2, Webby Award. Campaign – Ad of the day, The Drum – Ad of the day.

Press we’ve picked up —
Hey Whipple, Squeeze This, Vanity Fair, Rolling Stone, ESPN, NY Times, The Guardian, Vogue, ABC News, BBC News, Hypebeast, Fast Company, Fox Sports, Goal, High Snobiety, Sport Bible, Daily Mail, Eurosport, Fox News.

Clients we’ve worked with —
adidas, Al Jazeera, Amstel, ASICS, Benetton, Burger King, Carlsberg, Club Med, DHL, eBay, Eli Lilly, F&F, Häagen-Dazs, HBO Max, Heineken, Honda, Ketel One, Lay’s, Lenovo, NewYork-Presbyterian, Oppo, Pepsi, Peugeot, PlayStation, Qatar Airways, Tesco, Under Armour, VISA, Western Union.